There is a saying in the real estate industry: if you’re not constantly accumulating fresh leads and contacts, then you’re not really trying. If you’re a realtor, then you understand just how critical it is to the success of your office to gather new names, telephone numbers, and email addresses.
(We will refrain from going Glengarry Glenn Ross at this moment!)
Canada’s real estate market, particularly in Toronto, Vancouver, and Montreal, remains red hot. Because of the short supply and exorbitant demand, prices aren’t coming down anytime soon.
This is your moment to shine. People want to purchase a home, but it can be hard to find a bungalow, semi-detached, or townhome to meet their needs. You always need to be on the hunt for buyers and sellers – and, the way the market is functioning now, you need to tip the scales in favour of the sellers.
But, with the endless stream of contact-building, how can you properly manage them? Well, that is where a customer relationship management (CRM) system comes into play. These programs quickly become the lifeblood of your workplace, your business, and your overall success.
Unsure how to manage it? Here are five must-know CRM tips for real estate agents: